Setting the vision, goals, and roadmap to financial stability

Event iQ equips your team to navigate market changes, guides them through resource allocation, and helps them adapt quickly to competitive pressures. Areas covered include:

• Provide clarity and focus: Define event goals (aligned with target audience needs) using SMART criteria.
• Develop actionable plans and roadmaps: Develop detailed action plans with timelines, resource allocation, and post-event evaluation for continuous improvement.
• Budgeting: Integrate budgeting strategies to ensure financial feasibility and resource alignment.
• Objective perspective: Offer an unbiased perspective, challenging assumptions and prompting teams to consider alternative options and potential risks.
• Scenario planning and risk mitigation: Facilitate scenario planning exercises, helping teams anticipate potential challenges and develop contingency plans.
• Deliver long-term sustainability: Help teams consider future trends and challenges, fostering a proactive approach to growth and ensuring long-term sustainability.

Case study examples

• Convert three co-located exhibitions from free to pay to attend. Read more...

• Win a competitive race against a new entrant after a monopoly position. Read more...

• Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...

• Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.