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Event, DIGITAL & business transformation project consulting

Kick-start and deliver important event and business projects


Under pressure to deliver

We get things done. We fill the experience gaps and navigate the risks.

Nothing beats wisdom and know-how when you are up against a deadline or a challenge that keeps you awake at night.

Over the past 25 years, culminating in the founding of Event iQ in January 2024, I've built a strong reputation in leading, managing, and transforming businesses across events, digital media, and print. My record speaks for itself, having successfully grown and launched numerous events, spearheaded innovative digital media and community-building initiatives, and integrated acquired businesses to drive further growth.


Facing a specific event or business challenge? 

 I've got the experience! Below is a small sample of event and business projects I can undertake


Revenue growth & retention

We energise your sales leaders

Improve sales team effectiveness through rigorous reviews of sales pipeline management practices; the strategic/key account & business development management programmes, and the client onboarding process.

Launching, growing and geo-cloning

We support inexperienced teams

Research and launch, grow or geo-clone events, communities, and digital media products. 

Deliver long-term growth strategies

We show you how

Establish comprehensive annual event, digital media proposition, commercial, audience, and operational delivery reviews that take you from short-term tactical headaches to driving up revenues, audience engagement, value, and quantity long-term.

Integrating acquired businesses

We make the process seamless

Support purchase, integration and onboarding of all business functions, systems, and processes of acquired businesses. 

CRM & technology deployments

We keep you on track

From Salesforce, Netsuite and HubSpot to appointment, operation, conference and management systems. We can make sure technology deployments don't sidetrack your leadership and take them away from their core responsibilities.

Digital Media Transformation

We take you from print to digital

Implement innovative digital media transformation programmes which revitalise editorial output, increase audience engagement, and create higher-yielding commercial products.

Staff re-organisation & retention

We leave your people empowered 

Create high-performing teams by building the processes to retain the best staff during restructuring through appraisal and high achievers’ programmes.

Supplier review & cost reduction

We navigate the process

Reduce operating costs by implementing new technology and smarter vendor negotiation while ensuring business continuity and enhancements in customer satisfaction and service.

Increasing paid delegate revenues

We deliver results

Driving delegate revenues requires cross-department collaboration. We unearth new opportunities and unify your internal teams to increase revenue, repeat attendance and referrals. 

Audience & subscriber data

We grow your audience

Grow event and subscription data quality and volume through onboarding initiatives, high-value content and third-party programmes.

Event proposition transformation

We take it up a new level

This deep dive drives engagement and revenues as we illuminate your audience as individuals with specific needs, challenges, and aspirations.

We tackle projects of all sizes

No matter the scope

We work closely with you to craft a solution tailored to your unique needs, delivering measurable results and holding ourselves accountable for exceeding your expectations.


Testimonials and recommendations

Read about what past clients, employers and industry colleagues say about David


If you want someone prepared to roll their sleeves and get stuck into what's going on in a conference business, David is the man for the job!
2
Adrienne Lawler, CEO Responsible Asset Owners Global Symposium (Client)
"David’s strategic guidance and laser-focus on audience needs were instrumental in making the event and digital transformation a great success. He empowered his editors and event team leaders to make decisions and experiment with new products."
3
James Lancaster, Editorial Director, NorthStar Meetings Group (Colleauge)

How we unlock your success 

We leverage the power of our proprietary Event Development Framework across our services 


The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules below are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the strength of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.

Framework logo-1

Learn more about Founder David Chapple

Exhibition, conferences, awards, digital media, and print professional


David pic 400x400

Experience

  • Managing Director UK, NorthStar Travel Group
  • Portfolio Director, Centaur Media
  • Founder & Event Director TravelTech Show

Learn more about David Chapple on LinkedIn

Profile

  • Talented, commercially minded, and operational astute, B2B exhibition, event, and digital media executive with 25+ years’ experience.  
  • Recognised for devising and delivering transformational product and business strategies to create sustainable long-term profitable businesses.
  • Brings an excellent record in leading, inspiring, and motivating teams to innovate and surpass goals.
  • Proven record in accelerating organic conference/exhibition revenues; reviving failing events; launching globally; and creating viable brand extensions and digital-media products to serve global markets.

Core Skills

  • Accomplished in exhibition, event and digital / print media strategy, positioning, planning and delivery.
  • High-performing sales team leader with expert strategic and key account management capabilities.
  • Expert P&L management and financial judgement.
  • Researching and launching profitable and innovatively delivered events.
  • Inspiring and motivating individuals and event/media teams to deliver outstanding results.
  • Change management and business strategy, planning, transformation, and integration.

On a mission to accelerate event growth. Together we can


Under pressure to deliver. We can get things done.

We fill the knowledge gaps and navigate the risks. Nothing beats experience when you are up against a deadline.


Get in touch!

 We'd love to hear from you!

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Covering all areas of event growth