--- title: Event iQ Insights description: Insights, resources, case studies, infographics, best practice, expert advice for event strategy, planning and implementation --- [Skip to content](https://www.event-iq.com/event-iq-insights#main-content) [![Event iQ Logo Blue-1-1-1](https://www.event-iq.com/hs-fs/hubfs/Event%20iQ%20Logo%20Blue-1-1-1.png?width=250&height=76&name=Event%20iQ%20Logo%20Blue-1-1-1.png)](https://www.event-iq.com) - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - [Event Development Framework](https://www.event-iq.com/event-development-framework) Show submenu for Event Development Framework - 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[Strategic Planning](https://www.event-iq.com/strategic-planning) - [Data & Insight](https://www.event-iq.com/en-gb/data-and-insight) - [Distinctive Propositions](https://www.event-iq.com/en-gb/distinctive-propositions) - [Revenue Realisation](https://www.event-iq.com/en-gb/revenue-realisation) - [Marketing PR & Brand](https://www.event-iq.com/en-gb/marketing-pr-and-brand) - [Customer Success](https://www.event-iq.com/en-gb/customer-success) - [Valuable Networking](https://www.event-iq.com/en-gb/valuable-networking) - [Compelling Content](https://www.event-iq.com/en-gb/compelling-content) - [Event Operations](https://www.event-iq.com/event-operations) - [Financial Management](https://www.event-iq.com/en-gb/financial-management) - [Our Clients](https://www.event-iq.com/our-clients) Show submenu for Our Clients - [Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) Event iQ Insights & Resources # Expert articles & resources for busy event leaders to accelerate growth #### Advice and guidance on event strategy, planning and implementation Sign up for monthly Event Growth Insights --- [![](https://www.event-iq.com/hubfs/Blog/Data%20and%20Intuition.png)](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning) ### [Harnessing the Power of Data to Complement Your Intuition](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) In the world of event planning, intuition often plays a significant role. I have relied upon it... [![](https://www.event-iq.com/hubfs/Blog/Format%20Matters.png)](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance) [Distinctive Propositions](https://www.event-iq.com/event-iq-insights/tag/distinctive-propositions) ### [The Hidden Dangers in Rising Event Attendance](https://www.event-iq.com/event-iq-insights/the-hidden-dangers-in-rising-attendance) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) Why Reviewing Your Winning Formula Could Be the Key to Accelerated Success. [![](https://www.event-iq.com/hubfs/Blog/Change%20management.png)](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning) ### [How to take your team with you when changing events or a business.](https://www.event-iq.com/event-iq-insights/how-to-take-your-team-with-you-when-changing-events-or-a-business) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) Managing change within an event team is emotional, difficult, and challenging. Teams are often... [![](https://www.event-iq.com/hubfs/Blog/Formats%20matter.png)](https://www.event-iq.com/event-iq-insights/find-the-perfect-format-for-your-exhibitors-and-attendees) [Distinctive Propositions](https://www.event-iq.com/event-iq-insights/tag/distinctive-propositions) ### [Find the perfect "format" for your exhibitors and attendees](https://www.event-iq.com/event-iq-insights/find-the-perfect-format-for-your-exhibitors-and-attendees) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) Just like you wouldn't drench every dish in the same sauce, relying on a single favourite event... [![Shift your registration up a gear](https://www.event-iq.com/hubfs/Blog/Shift%20your%20registration%20up%20a%20gear.png)](https://www.event-iq.com/event-iq-insights/six-ideas-to-shift-your-registration-sponsorship-value-and-fee-up-a-gear) [Revenue Realisation](https://www.event-iq.com/event-iq-insights/tag/revenue-realisation) ### [Six ideas to shift your registration sponsorship value and fee up a gear.](https://www.event-iq.com/event-iq-insights/six-ideas-to-shift-your-registration-sponsorship-value-and-fee-up-a-gear) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) First impressions matter. but while the onsite registration experience is functional and... [![Event Lanyards](https://www.event-iq.com/hubfs/Blog/Lanyards.png)](https://www.event-iq.com/event-iq-insights/five-ideas-to-shift-your-badge-and-lanyard-brand-sponsorship-value-and-fee-up-a-gear) [Revenue Realisation](https://www.event-iq.com/event-iq-insights/tag/revenue-realisation) ### [Five ideas to shift your badge and lanyard brand sponsorship value and fee up a gear.](https://www.event-iq.com/event-iq-insights/five-ideas-to-shift-your-badge-and-lanyard-brand-sponsorship-value-and-fee-up-a-gear) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) It’s one of the most popular sponsor opportunities but with a little thought and planning event... [![](https://www.event-iq.com/hubfs/Blog/JFK.png)](https://www.event-iq.com/event-iq-insights/collaboration-provides-opportunities.-jfk-knew-this-wisdom) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning) ### [Collaboration provides opportunities. JFK knew this wisdom.](https://www.event-iq.com/event-iq-insights/collaboration-provides-opportunities.-jfk-knew-this-wisdom) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) John F. Kennedy's quote "It is a mistake to think that because you are secure in your convictions... [![Innovation Awards](https://www.event-iq.com/hubfs/Blog/Innovation%20Awards.png)](https://www.event-iq.com/event-iq-insights/beyond-innovation-awards-rethink-yours-to-attract-top-buyers) [Distinctive Propositions](https://www.event-iq.com/event-iq-insights/tag/distinctive-propositions) ### [Beyond "Innovation Awards" Rethink yours to attract top buyers!](https://www.event-iq.com/event-iq-insights/beyond-innovation-awards-rethink-yours-to-attract-top-buyers) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) Discovering, finding, or understanding innovation is a significant reason why delegates attend... [![](https://www.event-iq.com/hubfs/Blog/Cost%20of%20no%20event%20strategy.png)](https://www.event-iq.com/event-iq-insights/only-8-of-event-organisers-have-a-well-defined-growth-strategy) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning) ### [Only 8% of event organisers have a well defined growth strategy](https://www.event-iq.com/event-iq-insights/only-8-of-event-organisers-have-a-well-defined-growth-strategy) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) McKinsey & Company “Not having a well-defined event strategy costs growth, profitability, and... [![](https://www.event-iq.com/hubfs/Blog/Cookie%20jar.png)](https://www.event-iq.com/event-iq-insights/have-your-competitors-got-their-hands-on-your-sponsors) [Revenue Realisation](https://www.event-iq.com/event-iq-insights/tag/revenue-realisation) ### [Have your competitors got their hands on your sponsors?](https://www.event-iq.com/event-iq-insights/have-your-competitors-got-their-hands-on-your-sponsors) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) The B2B event landscape is a battleground. Your ideal exhibitors and sponsors are often bombarded... [![](https://www.event-iq.com/hubfs/Blog/Competitive%20frameworks.png)](https://www.event-iq.com/event-iq-insights/identifying-your-competitive-edge) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning) ### [Identifying your competitive edge](https://www.event-iq.com/event-iq-insights/identifying-your-competitive-edge) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) 5 frameworks event organisers should have in their toolbox to stay ahead of the competition.... Sign up for monthly Event Growth Insights --- ### On a mission to accelerate event growth. Together we can --- #### Want to contribute  We'd love to hear from you! 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