--- title: Event iQ Insights | Data and Insight description: Data and Insight | Insights, resources, case studies, infographics, best practice, expert advice for event strategy, planning and implementation --- [Skip to content](https://www.event-iq.com/event-iq-insights/tag/data-and-insight#main-content) [![Event iQ Logo Blue-1-1-1](https://www.event-iq.com/hs-fs/hubfs/Event%20iQ%20Logo%20Blue-1-1-1.png?width=250&height=76&name=Event%20iQ%20Logo%20Blue-1-1-1.png)](https://www.event-iq.com) - [Home](https://www.event-iq.com/en-gb/event-iq-the-event-advisory-consultancy) - [Services](https://www.event-iq.com/en-gb/services) Show submenu for Services - [Advisory Programmes](https://www.event-iq.com/advisory-programmes) - [Fractional Event Leadership](https://www.event-iq.com/fractional-event-leadership) - [Project Consulting](https://www.event-iq.com/project-consulting) - [Event Strategy Sprints](https://www.event-iq.com/en-gb/event-strategy-sprints) - [How we work](https://www.event-iq.com/how-we-work) Show submenu for How we work - 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[Casestudies](https://www.event-iq.com/en-gb/framework-case-studies) Show submenu for Casestudies - [Win a competitive race](https://www.event-iq.com/win-a-competitive-race) - [Launch an event](https://www.event-iq.com/launch-an-event) - [Remodel co-located events](https://www.event-iq.com/remodel-co-located-events) - [Turn-around an event](https://www.event-iq.com/how-to-turn-around-an-event) - [Resources](https://www.event-iq.com/en-gb/resources) - [Insights](https://www.event-iq.com/en-gb/insights) - [About Us](https://www.event-iq.com/en-gb/about-us) Show submenu for About Us - [Contact](https://www.event-iq.com/en-gb/contact-us) Event iQ Insights & Resources # Expert articles & resources for busy event leaders to accelerate growth #### Advice and guidance on event strategy, planning and implementation Sign up for monthly Event Growth Insights --- [![](https://www.event-iq.com/hubfs/Blog/Data%20and%20Intuition.png)](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition) [Strategic Planning](https://www.event-iq.com/event-iq-insights/tag/strategic-planning) ### [Harnessing the Power of Data to Complement Your Intuition](https://www.event-iq.com/event-iq-insights/harnessing-the-power-of-data-to-complement-your-intuition) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) In the world of event planning, intuition often plays a significant role. I have relied upon it... [![](https://www.event-iq.com/hubfs/Images/Win%20competitive%20race_%20Restore%20Industry%20confidence.png)](https://www.event-iq.com/event-iq-insights/a-bold-or-foolish-move-transforming-from-a-free-to-pay-to-attend-exhibition) [Data and Insight](https://www.event-iq.com/event-iq-insights/tag/data-and-insight) ### [How monetising co-located events halved the audience, but doubled the value](https://www.event-iq.com/event-iq-insights/a-bold-or-foolish-move-transforming-from-a-free-to-pay-to-attend-exhibition) [David Chapple, Founder Event iQ](https://www.event-iq.com/event-iq-insights/author/david-chapple-founder-event-iq) Shifting from a free to a paid model can be daunting. This case study explores how three co-located... Sign up for monthly Event Growth Insights --- ### On a mission to accelerate event growth. Together we can --- #### Want to contribute  We'd love to hear from you! 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