McKinsey & Company “Not having a well-defined event strategy costs growth, profitability, and efficiency.”
Sure, we all know this right? But why don’t we get on and do it? The McKinsey and Company study highlighted that lack of time was a key reason. If we translate this to entrepreneur, SME and association event organisers the problem is that many are preoccupied with the day-to-day burdens of events and/or the running of business.
Does any of this resonate with you?
1) You’re busy running multiple events with a small team and freelancers.
2) You’re preoccupied with working on day-to-day event delivery and the operational management of the business.
3) Your focus is on the demands of customers and delegates.
4) You are prioritising short-term revenue performance, visitor attendance and first-class delivery.
5) And then you're downing tools on one and going onto the next, and the next, and the next!
What struck me, when I was thinking about event organisers is you’re not alone in your struggles. If only 8% of you have a well-defined growth strategy imagine what could be possible if you gave it a little more time and attention.
If you are struggling with time to focus on the foundations of an event strategy to accelerate growth, remodel or launch, Event iQ can help. Using our Event Development framework methodology, we have already helped three clients free up time from the day-to-burdens, so they and their teams become experts in event strategy with greater confidence and frequency.
View our services page to see how we can help you with your event strategy.
