The B2B event landscape is a battleground. Your ideal exhibitors and sponsors are often bombarded with generic sales and marketing messages, and your competitors actively seek ways to connect with them. Are you letting them win?
There is a secret weapon: Deep sponsor persona understanding.
Many salespeople settle for generic sales pitches with a scattergun approach, hoping that some of it sticks. However, with persona data at their fingertips, salespeople can pinpoint the exact message that connects with prospective customers actively seeking the solutions your event offers.
Imagine this: No more time wasted; your salespeople land their pitch, win over and convert more – including the ones your competitors might ordinarily win.
But it doesn't stop there. Persona insights empower you to:
- Craft a compelling narrative: Persona insights enable you to ditch the generic brochure pitches, and tailor sales messages to address the specific pain points of your ideal customers and showcase how your event solves their problems.
- Speak sponsor language and build trust: Forget robotic sales pitches. Persona data allows salespeople to have genuine conversations that resonate with each sponsor. This builds trust and positions them as a trusted advisor, not just another event salesperson?
- Anticipate & conquer objections: Personas help anticipate sponsor concerns and craft confident responses with relevant solutions to demonstrate expertise and event relevance.
- Uncover deeper needs and spark deeper connections: Persona data allows salespeople to ask insightful questions that uncover needs beyond the surface level. This fosters deeper connections and showcases a genuine interest in their success.
Don't let your competitors steal your ideal sponsors. Leverage the power of sponsor personas and transform your sponsorship salespeople into a winning team.
The choice is yours: Support your sales teams to become trusted advisors, or watch your competitors win over your ideal customers.
Event iQ can create a Sponsor persona and commercial marketing sprint to transform your sales collateral, business development emails and how your salespeople sell. Learn more...