Guiding decisions and resource allocation to help you adapt quickly to market changes or competitive pressures
Imagine the distilled wisdom and experience in running hundreds of events, multiple launches and winning competitive races at your fingertips.
The ten comprehensive modules are built on these learnings and equip event organisers of all kinds, with the best practices, core principles and growth strategies they need. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. The framework leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.
1. Strategic Planning
Setting the vision, goals, and roadmap to financial stability
We act as your team's strategic compass guiding decisions and resource allocation, helping you adapt quickly to market changes or competitive pressures, to improve the likelihood of long-term success.
Designing differentiated must-attend events for all stakeholders
We help your teams shape event propositions that capture attention, build unique brand identity, create competitive advantage, and drive customer loyalty
Constructing a robust plan to deliver increased revenues
We support the commercial team in reviewing, updating and designing sales processes to achieve agreed commercial targets and strengthen the customer proposition
Building the structure and plan to deliver quality attendees
We help your marketing teams master the strategic foundations of effective marketing campaigns. From customer personas, brand development and content strategy.
Creating valuable networking experiences for all stakeholders
Guiding teams to prioritise networking across the event, we help teams create competitive USPs that enhance industry reputation, improve satisfaction and drive revenue.
Ensuring a smooth event to drive rebooking and long-term success
Smooth operations are the backbone of great events. Event iQ will help select suppliers, put in place the structure and minimise risk for a stress-free experience.
Discover how the framework supported our recent clients.
From a conference proposition transformation; a CRM implementation; revamping the sponsor acquisition funnel; optimising the delegate recruitment strategy; and fractional commercial leadership. The Framework is proven, updatable and versatile.
