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Event Development Framework

Creating unforgettable networking experiences to drive event success

Module Seven: Valuable Networking


Guiding teams to prioritise networking across the event, we help teams create competitive USPs that enhance industry reputation, improve satisfaction and drive revenue.

Areas covered include:

  • Networking Strategy: Align event propositions to networking activities to enhance value for attendees and sponsors.
  • Unlock a networking advantage: Work with the team to design unique networking experiences that set your event apart and become a key selling point for attendees.
  • Pre-event Networking: Facilitate pre-event networking opportunities through online platforms, webinars or social media to jump-start connections.
  • Networking goals: Establish robust review, analysis, and improvement processes for established networking activities, focusing on goals like increasing attendee connections, facilitating business partnerships, or generating leads for sponsors.
  • Event Features: Develop innovative formats to engage attendees, provide value to exhibitors or sponsors and define unique activations for the event.
  • Technology Integration: Utilise technology to enhance networking opportunities that match audience needs.
  • Evaluation and Measurement: Track and measure the effectiveness of networking activities to assess success and identify areas for improvement.
Event Networking

Case study examples

  • Convert three co-located exhibitions from free to pay to attend. Read more...
  • Win a competitive race against a new entrant after a monopoly position. Read more...
  • Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
  • Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.



On a mission to accelerate event growth. Together we can


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