Revenue Realisation

Event iQ will support the commercial team in reviewing, updating and designing new sales processes that achieve agreed commercial targets and strengthen the customer proposition. Areas covered include:

Business development and conversion: Guide teams to build stronger sales pipelines and improve conversion rates.
Effective customer account management: Advise how to improve account management to nurture relationships and drive repeat business.
Upselling and Cross-Selling: Implement upselling and cross-selling strategies to increase revenue from existing attendees.
Sponsorship packages: Review sponsorship packages to verify inventory and pricing to cater to a wider range of paying customers.
Produce compelling sales collateral: Construct effective sales collateral to increase revenues, yields and sales velocity.
Demand Marketing: Deliver a program of activity and lead magnets (e.g., white papers, webinars) across multiple channels (e.g., social media, email) to generate incoming leads.
Maximise revenue streams: Explore additional revenue opportunities beyond traditional stand and sponsorship.
Pricing Strategies: Develop effective pricing strategies considering the target audience, competitor pricing, and event value proposition.
Metrics and Measurement: Track revenue metrics (e.g., sales growth, and conversion rates) to measure success and guide future revenue strategies.

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.