Building the structure to attract your ideal audience and drive event success

Event iQ will help your marketing teams master the strategic foundations of effective marketing campaigns. Areas covered include:

• Define in-depth customer personas: Collaborate with teams to define ideal attendee profiles, segment audiences, and conduct market research and testing to develop effective marketing strategies.
• Crafting audience-centric messaging: Guide teams to create powerful marketing copy that resonates with different audience segments, highlighting the event's value proposition and addressing their needs.
• Marketing channel optimisation: Use data and analytics to identify and optimize marketing channels to reach target audiences more effectively and cost-efficiently.
• Public Relations & Influencer Marketing: Utilise PR and influencer marketing strategies to gain wider reach and brand recognition.
• Brand development: Work with teams to bring consistency of message, tone, and brand across all departments, channels, and on-site experiences.
• Develop a content strategy: Collaborate to create valuable content (blog posts, videos, infographics, social media posts) to attract target audiences.
• Building Brand Advocacy: Foster brand advocacy by encouraging attendees to become event ambassadors.
• Measurement & Analytics: Track key marketing metrics to measure campaign performance and optimize future efforts.
• Campaign Management: Include a section on developing and managing effective marketing campaigns across various channels.

Case study examples

• Convert three co-located exhibitions from free to pay to attend. Read more...
• Win a competitive race against a new entrant after a monopoly position. Read more...
• Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
• Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.