Insights

Identifying your competitive edge

Five frameworks you should have in your in your tool box

To stay ahead of the competition, whether another event, an online community or traditional media requires a keen understanding of the competitive landscape. But with so many ways sponsors, exhibitors and suppliers can spend their marketing budgets, how do you truly differentiate your event?

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A bold or a foolish event strategy?

How monetising co-located events halved the audience, but doubled the value

Here's a success story that may challenge everything you thought you knew about event monetisation for an audience when your event has been free to attend for years. This transformation strengthened their position and credibility further.

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Have your competitors got their hands on your sponsors?

How Persona Insights can give you an edge

Your ideal exhibitors and sponsors are bombarded with generic sales and marketing messages, and your competitors are seeking ways to connect with them. Are you letting them win?

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