Framework Case Studies

Unlocking event potential

From inconsistency to leader: A data-driven approach to event turnaround

This case study dives into the remarkable turnaround of an event facing dwindling attendance and frustrated exhibitors. Through a data-driven approach, the event implemented a strategic plan focused on audience needs, competitor analysis, and targeted marketing. This propelled the event to market leader status within just two years.

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Challenging the status quo

From niche launch to established date in the calendar

Facing fierce competition, this launch defied expectations. Through market research and a strategic plan, this event achieved break-even and exceeded audience & revenue goals in year one. It has been an established date in the calendar for over 20 years.

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This event lost its monopoly position

A case study on reclaiming industry dominance

A once-dominant event faced a growing competitor, threatening its market position. A 3-year plan led to regaining lost ground and achieving record profits. After beating the competition this event has grown year-over-year and is now being geo-cloned.

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Bold or foolish move

How monetising co-located events halved the audience, but doubled the value

Shifting from a free to a paid model can be daunting. This case study explores how three co-located events successfully implement this change, leading to positive outcomes for exhibitors and organisers.

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How the Framework enables success

From launches, turnarounds, competitive wins and accelerated growth

Imagine the distilled wisdom and experience in running hundreds of events, multiple launches and winning competitive races at your fingertips.

This is the impact and versatility of the Event Development Framework

Unlocking event potential

From inconsistency to leader: A data-driven approach to event turnaround

Challenging the status quo

From niche launch to established date in the calendar

This event lost its monopoly position

A case study on reclaiming industry dominance

Bold or foolish move

How monetising co-located events halved the audience, but doubled the value

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