Craft a winning financial plan to maximise profitability

Craft a winning budget: Event iQ helps you maximise revenue, control costs, and measure success for a financially sound event.

Areas we cover:

• Define financial objectives: Align the event budget with overall goals. Determine key financial metrics to track (e.g., revenue targets, profit margins, return on investment).
• Cost estimation: Use cost estimation methods (e.g., bottom-up, top-down) to create a realistic and comprehensive budget.
• Expense categorisation: Establish a clear and consistent expense categorisation system for accurate tracking and reporting.
• Develop a budget template: Support the creation of a customised budget with pre-defined categories for common event expenses.
• Revenue Streams: Identify and explore all potential revenue streams beyond traditional registration fees.
• Cost control strategies: Implement strategies to control costs across all areas at predetermined stages in the event planning cycle.
• Financial forecasting & scenario planning: Develop alternative budget scenarios for long-term growth and unforeseen circumstances.
• Break-even analysis: Calculate the event's break-even point to understand how many attendees or registrations are needed to cover all costs.
• Cost-benefit analysis: Evaluate the financial return on investment (ROI) for all event components and activities.

Case study examples

• Convert three co-located exhibitions from free to pay to attend. Read more...
• Win a competitive race against a new entrant after a monopoly position. Read more...
• Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
• Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.