Designing event concepts that attract the right audience and deliver revenue growth

Event iQ will help your teams shape event propositions that capture attention, build unique brand identity, create competitive advantage, and drive customer loyalty. Areas covered include:

• Proposition development: Refine and validate event propositions, identify profitable niches, and develop compelling event themes to attract the right target audience.
• Event value proposition evaluation: Work with teams to enhance, develop and communicate distinct, smart and verified value propositions for attendees and paying customers.
• Innovation and creativity: Help teams foster a culture of innovation and encourage them to explore alternative routes to gain a competitive edge.
• Define in-depth customer personas: Collaborate with teams to define their ideal client & attendee profiles to grow revenues and audiences.
• Competitor & risk analysis: Conduct thorough and regular competitor analysis to identify risks and counter-competitor strategies.

Case study examples

• Convert three co-located exhibitions from free to pay to attend. Read more...
• Win a competitive race against a new entrant after a monopoly position. Read more...
• Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
• Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The eight comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.