Event Development Framework
Gathering the metrics, analysis, and insights for more informed decision-making
Module Two: Data & Insight
Event iQ will equip your teams with the insights they need to make informed strategic choices, ensuring long-term success. Areas covered include:
- Track key growth metrics: Define and track relevant metrics across revenue (e.g., ticket sales), audience (e.g., demographics, NPS), and profitability (e.g., ROI, CPA). to gain an immediate view of event health.
- Analyse event data to expand the event: Use data segmentation to reveal deeper insights and inform future growth strategies.
- Data-driven decisions: Assist with gathering and analysing data to inform key decisions, providing a basis for sound judgment and evidence-based strategies.
- Benchmarking: Benchmark your event's performance against industry standards or similar events.
- Market knowledge & competitive advantage: Guide teams to conduct thorough market research, identifying potential opportunities and threats, and developing strategies to leverage competitive advantages.
- Gather insightful data: Gathering data to effectively communicate event performance for stakeholders, sponsors, and potential attendees.
Case study examples
- Convert three co-located exhibitions from free to pay to attend. Read more...
- Win a competitive race against a new entrant after a monopoly position. Read more...
- Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
- Launch an event against strong established competition. Read more...
The Framework acts as your team's strategic compass
It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.
The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.