Navigating the journey to happy and loyal paying customers

Optimising internal processes to deliver a positive experience, increase the likelihood of repeat customers, and word-of-mouth marketing.

• Exhibitor / Sponsor success programs: Work with all teams to streamline and enhance exhibitor, sponsor, and attendee onboarding through dedicated programs like account management, personalized communication, and access to valuable resources.
• Communication Strategy: Develop a clear and consistent communication strategy to keep all stakeholders informed and engaged throughout their event journey.
• Evaluation and measurement: Review success measurements to inform changes or enhancements.
• Community Building: Increase loyalty by fostering a sense of community among exhibitors, sponsors, and attendees.
• Process optimisation: Analyse workflows and identify bottlenecks for reduction or streamlining.
• Resource allocation and utilisation: Help teams distribute resources effectively to achieve maximum impact and improve productivity.
• Feedback Mechanisms: Establish robust feedback mechanisms to gather insights from exhibitors, sponsors, and attendees to improve the customer experience.
• Change management: Provide support and guidance to ensure a smooth transition and minimise disruption.

Case study examples

• Convert three co-located exhibitions from free to pay to attend. Read more...
• Win a competitive race against a new entrant after a monopoly position. Read more...
• Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
• Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.