Crafting informative and captivating learning experiences

Support content teams to produce focused and meaningful programs that match the event proposition and attract the right attendees.

Areas we cover:

• Content strategy: Assist in identifying relevant and innovative content themes, messages and pillars that resonate with target attendees.
• Ensure Program Excellence: Leverage a content research group and advisory board to verify program quality and comprehensiveness.
• Speaker Selection: Assist in the process of identifying and recruiting qualified and engaging speakers who resonate with the target audience and can effectively deliver educational content.
• Learning Objectives: Provide the structure to clearly define learning objectives for each session to ensure attendees gain valuable takeaways.
• Content Curation: Offer advice on where and how to find and curate high-quality content from external sources to enrich the program and offer diverse perspectives.
• Deliver content goals: Set up a comprehensive producer briefing process to align content with event goals and competitive differentiation.
• Format Delivery: Identify and implement innovative formats that best suit content needs, attendee engagement and learning styles.
• Engagement Strategy: Work with event teams to build a program of multi-channel marketing activity (e.g., social media, email, blog posts, influencer outreach, pre-recorded content teasers) to generate excitement and promote the program.

Case study examples

• Convert three co-located exhibitions from free to pay to attend. Read more...
• Win a competitive race against a new entrant after a monopoly position. Read more...
• Turn around an event, and deliver the revenue objective one year ahead of plan. Read more...
• Launch an event against strong established competition. Read more...

The Framework acts as your team's strategic compass

It is the distilled wisdom and experience of running hundreds of events, multiple launches and winning competitive races at your fingertips.

The ten comprehensive modules are built on these learnings and equip all event organisers with the necessary best practices, core principles and growth strategies. Launch, revive, move, reformat, or accelerate growth. That is the power of the Framework. It leaves your teams better equipped to deliver expert strategy, planning, and delivery every time.