We act as your strategic partner guiding and supporting you to grow

Launch Adapt Grow

Event iQ growth programs for every event journey

The event landscape is dynamic, and your strategy needs to be too.

This is why Event iQ offers specialised programs designed to empower event organisers at every stage of their journey.

Whether launching a brand-new event, navigating a stagnant one, or facing market disruptions, Event iQ offers a specifically designed programme to address your unique needs to transform your events.

Remodel and turn around events that are stagnating or declining

• Fast Results, Lasting Impact: We work collaboratively or independently to diagnose challenges and swiftly deliver solutions that revitalise your event and drive long-term growth.
• Revenue & Audience Boost: Our strategies are focused on increasing revenue, expanding your audience reach, and rebuilding industry confidence in your event.
• Renewed Momentum: Get your event back on the upswing. Impact helps you reignite audience engagement and propel your event forward.
  
  

Taking you from idea to market, day one and beyond

Taking the leap and Launching can feel overwhelming. The Event iQ Launch Programme is designed to streamline the process and overcome common hurdles, so you can bring your ideas to market.

Here's how Launch empowers you:

• Fast-Track Your Launch: Our 8-week program propels you forward, saving you valuable time and resources.
• Validate Your Idea: Before investing heavily, Launch helps you verify your event format, value proposition, and commercial model, minimizing risk and maximizing success.
• Overcome Challenges: Limited resources, skill gaps, and time constraints won't hold you back. We provide the guidance and support you need to navigate common launch hurdles.
• Launch to Long-Term Success: Our program goes beyond the initial 8 weeks, providing expert support as you navigate each stage of your event journey, from pre-launch to opening day and beyond. This ensures you're well-equipped for sustained growth.

Evolve, adapt, and grow. Future proof your maturing event

Is your established event a key player in its market?  The Momentum program from Event iQ is designed to help you stay there.

Momentum focuses on continuous improvement, ensuring your event grows alongside your audience and industry.

We'll help you:

• Boost Revenue: Refine your strategy to drive sales and maximise profitability.
• Expand Your Audience: Attract new attendees and keep your event a must-attend experience.
• Deepen Industry Engagement: Solidify your event's position as the heart of the community.

Harness market change to ignite growth and expand your reach

Is change shaking up your event or market? Don't get left behind. The Event iQ Catalyst Programme helps leverage change as a springboard for explosive growth.

Catalyst is ideal for event organisers facing rebranding, relocation, new competition, or shifting market dynamics.

• Embrace change, not fear it: We help you identify opportunities within change and develop a strategic plan to capitalize on them.
• Gain a competitive edge: Stay ahead of the curve and outmanoeuvre your competition in a dynamic marketplace.
• Ignite growth: Transform change into a catalyst for rapid audience expansion, revenue growth, and industry recognition.

Comprehensive Discovery

During discovery, we deep dive into your propositions, team strengths, and market intricacies. This immersive exploration paves the way for strategic solutions aligned with your unique journey.

A Unique Road Map

Next, using the Event Development Framework, we craft a tailored plan with strategy recommendations, pinpoint development projects, prioritize tasks for immediate opportunities, and establish a roadmap for lasting success.

Get on the Pitch

In implementation, we seamlessly collaborate with your team, adapting to your preferred pace. Whether a high-touch extension or low-touch advisor, we offer expert support tailored to your requirements.

Continually Review

Committed to meaningful results, we review progress regularly. We outline achievements and collaboratively set new actions, ensuring our partnership drives an impactful outcome.

Tap into substantial expertise, an objective voice, and innovative solutions

We have tackled launches, turnarounds, relocations and grown events in highly competitive situations across multiple sectors. This experience gives us a broader perspective, access to innovative solutions, and an objective voice, free from internal biases or blind spots.

Deliver effective solutions quickly, efficiently and cost-effectively

As Event iQ is not emersed in your day-to-day event delivery distractions we bring an immediate focus to a problem, quickly identify the root cause, and develop effective remedial solutions.

Reduce the time burden on internal teams during implementation

Event organisers are constantly battling deadlines, and supporting customers and stakeholders, Event iQ will manage your programme from start to finish, taking the burden off your internal team. We will navigate complex tasks and ensure everything is implemented smoothly, effectively and on time.

Manage the event change and new adoption effectively and smoothly

Managing change within a team is an emotional and challenging process. At Event iQ, we understand the sensitivities. Our goal is to empower your team, so they own, embrace, and adapt. We provide training, coaching, and communication strategies to create buy-in and support throughout the team and the organisation. 

We are committed to transferring knowledge, skills, and best practice

Bringing in outside help often unsettles employees. To ease this Event iQ makes sure everyone participates in the process, we create a change management plan, and demonstrate how they will gain new skills and best practices. We are committed to transferring our knowledge and leaving your team better equipped-for future challenges. 

Provide objectivity, unbiased advice, and evidence-based decision-making

Often event teams are too close or emotionally invested in their events and customers to be strategically objective. Event iQ’s independent perspective, free from attachment, bias or internal politics; together with our rigour, discipline and evidence-based decision-making, leads to more effective solutions and outcomes.